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SEO

Find out what's actually holding the site back

A written examination of why your site is not getting the traffic it should, ending in a list of what to fix in the order worth fixing it. Not a 90-page automated export — those get sent, skimmed, and never acted on, which is why most audits change nothing.

How it runs

What actually happens, in order

  1. The automated pass

    Day 1

    Crawl, indexation, Core Web Vitals from real visit data rather than a lab test, structured data, redirects and broken links. Machines are good at this part and it takes an afternoon.

  2. The part a machine cannot do

    Days 2–4

    Whether the pages answer what people are actually searching for, whether two pages are competing for the same term, whether the site says clearly what the business does and where. This is where audits earn their keep.

  3. The competitive read

    Day 4

    What the sites ranking above you have that you do not. Usually it is not a secret, and often it is something unglamorous like having a page for the service at all.

  4. A prioritized list

    Day 5

    Every finding ranked by impact against effort, with the reasoning shown so you can disagree. Enough detail that your own developer could do the work without us.

Scope

What is included — and what is not

Both lists, because the second one is where projects go wrong and almost nobody publishes it.

  • Technical crawl and indexation review
  • Core Web Vitals from field data, not a single lab run
  • Content and keyword mapping, including pages competing with each other
  • Local visibility and Business Profile review
  • Backlink profile overview
  • Competitive comparison against whoever currently outranks you
  • A prioritized fix list, written so someone else could act on it
  • A call to walk through it

Straight answers

Questions people actually ask

How is this different from the free audit on this site?
The free one is automated and takes two seconds — it reads one page and reports what a machine can see. It is genuinely useful and it is honest about its limits. This one includes rankings, competitors, Core Web Vitals field data, your Business Profile and a human reading the content, and it takes about a week.
Do I have to hire you to do the fixes?
No. The audit is written so your own developer, or another agency, could work from it. If it were only usable by us it would be a sales document rather than an audit.
What if the audit says my site is fine?
Then it says so, and the recommendation will be to spend the money on something else — usually the Business Profile or reviews. That has happened and it will happen again.
How long does it take and what do I get?
About a week, and what you get is a written document with a prioritized fix list — not a hundred-page tool export with every warning the crawler emitted. The common complaint about SEO audits is that they are unusable, and that is a formatting decision rather than a depth one.
What access do you need?
Read access to Google Search Console and Analytics, and the Business Profile. Not the website itself — an audit does not need to change anything. If you cannot get into your own Search Console, that is worth finding out now rather than during a crisis, and we will help you recover it.
Will the fix list be work only you can do?
No, and that is deliberate. Each item says what is wrong, which URLs, and what fixing it involves, in enough detail that a competent developer who has never seen the site could action it. Where a fix genuinely needs judgment rather than instructions, it says that too.

Related

Usually bought alongside

The SEO problems you can't write your way out of

Crawlability, indexation, Core Web Vitals, structured data and site architecture — the layer content cannot compensate for.

Learn more

Start with the free audit. It takes two seconds and it is honest about what it cannot see.

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