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SEO

Consistent listings across the directories that count

Getting your business listed accurately and consistently across the directories that local search actually reads. For most businesses this is a cleanup job rather than a building job: the listings already exist, several times over, with three different phone numbers and an address from two moves ago.

How it runs

What actually happens, in order

  1. Find every listing that already exists

    Week 1

    Including the ones you never created. Data aggregators generate listings automatically from public records, and old listings survive moves, rebrands and phone number changes indefinitely.

  2. Decide the canonical NAP and never deviate

    Week 1

    One exact name, address and phone number, matching the Google Business Profile character for character. 'Suite 4' and 'Ste 4' are two different addresses to a matching algorithm, and that inconsistency is the whole problem.

  3. Clean before building

    Weeks 2–4

    Claim duplicates and merge or remove them, correct wrong data at the aggregator level so it stops propagating, and fix the listings that already have authority. A new listing is worth far less than an old wrong one made right.

  4. Build the ones that count

    Weeks 3–6

    The core aggregators, the major directories, and the industry and Marion County sources that are genuinely relevant to you. Not five hundred listings on sites nobody has visited since 2011 — volume here is a package to sell, not a ranking factor.

  5. Keep it accurate

    Quarterly

    Listings drift. Aggregators re-import old data, sites merge, and one wrong entry can repropagate. A quarterly recheck catches it before it spreads.

Scope

What is included — and what is not

Both lists, because the second one is where projects go wrong and almost nobody publishes it.

  • Full audit of existing listings, including ones created automatically
  • Duplicate identification, claiming and merging
  • Corrections pushed at the data aggregator level so they stop regenerating
  • Listings on the core directories plus relevant industry and local sources
  • A written record of every listing with its login, handed to you
  • Quarterly consistency recheck
  • Bulk submission to hundreds of low-quality directories, which is what most citation packages actually are
  • Listings requiring a physical address you do not have
  • Review generation, which is part of the local SEO program

Straight answers

Questions people actually ask

How many citations do I need?
Fewer than anyone selling citation packages will tell you. Accuracy on the sources that matter beats volume on sources that do not, and a few dozen correct, consistent listings on real directories outperforms hundreds of thin ones — some of which actively look like a link scheme.
I moved. How much of a problem is the old address?
A real one, and it lingers longer than people expect because aggregators keep re-supplying the old data to sites downstream. Fixing it at the aggregator level is what stops it coming back; correcting listings one by one without that is a job you will be doing again next year.
Does 'Suite 4' versus 'Ste 4' really matter?
Less than it used to — Google is better at resolving variants than it once was. But the whole point of citations is corroborating one identity, and every inconsistency is a small amount of doubt introduced for no reason. It costs nothing to be consistent.
What if I work from home and do not want my address public?
That is common for trades and it is a supported setup: a service-area business hides the address on Google while still verifying it. It does restrict some directories, and it does mean map pack ranking is harder in the surrounding towns. We will be straight with you about that trade-off.
Can I just do this myself?
Yes, genuinely — it is tedious rather than difficult. The audit is the part with real skill in it, because finding the listings you did not create is where most of the damage is. If you want to do the submissions yourself, we will hand you the list.

Related

Usually bought alongside

Getting found by people nearby, right now

Local search for service businesses in Marion County: map pack, service areas, citations and reviews, handled as one program.

Learn more

Your Google Business Profile, done properly

Categories, services, attributes, photos, posts and review strategy — the profile work that decides whether you appear in the map pack at all.

Learn more

Start with the free audit. It takes two seconds and it is honest about what it cannot see.

Audit my siteCall (786) 393-7931